Our Process

It often changes, because change is good.

How Things Work Here

Content Management Practitioners

Content Management Systems aren't all-encompassing saviors, and we get that. Instead of focusing on one CMS and shoehorning every site into its structure, we act as CMS Practitioners - constantly learning about new systems and applying the best of the best to each project.

Suggested reading: "Content Management as a Practice"

Design For a Person, No Matter Where

It's no longer okay to create a one-width website or a single-browser interactive ad - you need design that can fit the unique styles of each browser, mobile device and whatever else you use to access the internet. We do that stuff. Because the best browser, as they say, is the one right in front of you.

Suggested reading: Ethan Marcotte's "Responsive Web Design"

Here Whenever You Need Us

We can do everything, from strategy to post-launch. But sometimes you don't need everything. That's cool. We've done design projects, content strategy projects and major CMS implementations - all on their own. If you don't want people to know we did it, that's called "White Label Development." We do that, too.

Suggested reading: "Case Study: Concordia University Chicago/Concordia University Saint Paul"

Honest and Open Proposals

You want a number. We need information. This is the tug-of-war of the proposal process, and we're proud of the work we do to stay honest, open and responsive during the process. (Our clients seem to like it a lot, too.)

Suggested reading: "Everyone Wants a Number"

Knowing the Audience

It's easy to make a website for no one. At Blend, we'd rather make website for actual people. That's why we focus initial strategy on determining a site's audiences - and the outcomes those audiences expect - before we even begin to start putting the site together.

Suggested reading: "Audiences, Outcomes, and Determining User Needs"

Okay. Now What?

Looks like your site's launched. Now what? Well, we can help keep that site running as smoothly as day one. Or, we can help you keep the content rolling. We believe launch day is day one, and we'd love to help you keep it current from day two and beyond.

Suggested follow-up: Now What? Conference - a conference for maintaining better websites.