Children's Hospitals

When a parent receives concerning news about their child's health, everything changes. Suddenly, the priority is no longer one of convenience but of specialty—parents need a hospital that knows their child's unique diagnosis and can provide quality care around that diagnosis.

In that moment, a children's hospital's website isn't just a marketing tool. It's a digital care team member that can either provide desperately needed answers or leave families feeling more lost than when they started.

Answering the Hard Questions

Your Children's Hospital juggles dozens of content channels, all relying on one another to process, inform, coordinate, and communicate with worried families. It's important to have a website that brings it all together seamlessly in a way that provides hope, clarity, and builds trust through features like:

• Navigation that thinks like a scared parent, not a hospital department
• Search that works when emotions run high and medical terms feel foreign
• Content that educates and reassures during one of the most challenging decisions of a parent's life
• Accessible design that welcomes parents, patients, and families of all abilities

Creating this type of experience requires flexibility and intuitive strategies, a team that knows the ins and outs of children's hospitals, and technology that allows for quick changes, robust features, and secure integrations. We're that team.

We're determined to create a web solution that gives you the creative and technical flexibility you need to care for the parents and families who need you. Each solution is different, but typically, we find an effective children's hospital website may include: 

• Integration with directories, information libraries, and other systems to create a unified user experience
• Design systems created for expansion, knowing your needs will grow as fast as your organization
• Editorial models that allow for creation across departments, with the appropriate approvals
• A system designed to cross-promote services, highlight providers, and lead to more effective calls-to-action

View some of our work in the healthcare system, and get in touch with us to better understand the path your content can take.