The hardest part of your website isn't building it. It's everything that comes before and after.
That's the kind of problem we're built for.
Blend Interactive guides teams through complicated web and content problems — from the first strategic questions through design, development, and the years of work that follow. We've been doing this for over 21 years.
The site is better when the thinking happens first.
Most web projects start with the wrong question — "what should the site look like?" or "which CMS should we use?" — instead of "what are we actually trying to accomplish, and what's getting in the way?"
We've seen enough projects to know where they break down: not because of bad code, but because nobody planned for the content, the editorial workflow, or what happens six months after launch.
Why We're Different
A partner, not a vendor, so you’ve got someone invested in your success.
The web is too complex — and changing too fast — for your team to hire a vendor that shows up, builds a thing, and dips. You need a partner: someone who is as invested in the web as you are, and has the chops to back it up.
That’s Blend. We’re different because:
We embrace challenge.
It doesn't matter how complex your design or implementation project is. You'll leave with a sense of order and understanding.
We're on your team.
There's no need to worry about communication problems: we work best when we're part of a cohesive team – either alongside a marketing partner or serving as integration lead.
We're advocates from start to finish.
Above everything, we advocate for you, your audiences, and your goals. We help make decisions that lead to sustainable, maintainable, and user-focused web projects.
Is your site showing up in AI search?
Generative search tools are reshaping how people find you — and sites that aren't structured for it are getting left out. Blend's free GEO Audit reviews your site and walks you through what we find in a 30-minute call. No obligation. Just a clear picture of where you stand.
Your industry is specialized, so you need a specialized solution.
Every industry has specialized content problems. We've helped several industries solve the patterns that matter most.
Healthcare
Condition libraries, provider directories, and content that patients can actually navigate in a time of crisis.
Financial Services
Product content with regulatory weight, disclosure management, and the balance between compliance and customer experience.
Higher Education
Program pages, system integrations, and governance for sites with hundreds of editors and a dozen audiences.
Associations
Member portals, resource libraries, and the integrations that connect your website to your AMS.
Our Technology Partners
The platform that fits your project, not the other way round.
You want a platform to match your strategy, not the other way around. When it's time to build, our team has deep experience in several .NET CMS platforms — and the depth to get the most out of each one.
Optimizely
As a Platinum Partner and past Partner of the Year, we have a long track record of successful projects with Optimizely (formerly Episerver).
Learn More about Optimizely
Umbraco
As one of Umbraco's Platinum Partners, we have both consulted on and developed for Umbraco, the "Friendly" CMS.
Learn More about Umbraco
Contentstack
Blend is a Contentstack Solutions Partner, giving us the power of an industry-leading headless CMS to our offerings.
Learn More About ContentstackThe work we're proud of.
We've been solving complex web problems for over two decades. Here's what that looks like.
Cherry Bekaert is one of the U.S.’s fastest-growing accounting and consulting firms, and Blend helped design and develop an Optimizely site to cut through the noise of sterile accounting competitors.
Blend redesigned the SD UJS site for clarity, accessibility, and ease of use, with Umbraco CMS, better content tools, and improved document handling.
Updating the design for Minnesota State University Mankato in a way that didn’t remake the entire website.
“We needed a few things. A modern, journey-centric website built on an enterprise-class platform — and, of course, we needed it yesterday.
One of the reasons we chose Blend Interactive is because of its agile approach. They would release a feature, for example, our customer stories section, and while we were working to populate that content, they were working on the next feature. Traditionally we would have had to wait for the whole site to be built before we could start populating content, which would not have allowed us to make our accelerated deadline.”
Garth Leach
Director of Web & Creative Strategy
Icertis
“The Blend team has been great to work with and has exceeded our expectations. We have been impressed with how quick the project moved along and couldn’t have picked a better agency to partner with.”
Michelle Hyland
Senior Digital Marketing Strategist
SELCO
We're Ready!
Not sure where to start? That's normal.
Most of our best projects begin with a conversation, not a requirements doc. Wherever you are in the process, we can help figure out the right next step.
Or, keep on learning.
If you'd rather get the lay of the land before reaching out, start with how we work. There's a lot here — pick the part that's most relevant to where you are right now.