Turn visitors into users and more clicks into conversions. Register for the webinar to take your strategy to the next level.
Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
Search Results List
Main Site or Microsite — Make the Most of Your Digital Event Strategy
Hosting an event for your association is one thing, but promoting it online to the right audience is a different conversation.
AI is a Tool, Not a Solution
AI is too often a solution in need of a problem, the hallmark of a technology still looking for early adopters and financial support. Instead, it's time to start looking at AI as a tool among many, one piece of a larger answer.
Episode 24: Maintain and Improve (w/ David Hobbs) Off-site link
Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.
Episode 19: Implement the Design (w/ Ethan Marcotte) Off-site link
Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)
Episode 17: Plan for Hosting (w/ Elias Lundmark) Off-site link
Corey asks Deane a brutally honest question: as non-developers, why should we care about hosting at all? Then, Elias Lundmark, product manager for cloud hosting at Optimizely, joins us to talk about website hosting in common terms — cloud versus on-premises, the reality (and politics) of “five 9s,” and the things you need to understand before choosing a hosting provider or vendor offering.
Episode 16: Select a Content Management System (w/ Cathy McKnight) Off-site link
Corey and Deane talk about a Donald Rumsfeld quote, and about the concept of “unknown unknowns.” Then, Cathy McKnight, Chief Problem Solver and lead analyst for The Content Advisory, joins us to talk about selecting a content management system — the process for choosing a system, how a CMS selection analyst can help keep vendors honest, and what to do if you’re selecting on your own.
Episode 15: Determine System Requirements (w/ Joe Kepley) Off-site link
Corey and Deane discuss the three parts of selecting a CMS: requirements, tool, and development team. Then, Joe Kepley, chief technical officer at Blend Interactive, joins us to discuss the world of translating design and IA into code within a content management system — including balancing groundbreaking design with realistic engineering — and the need to tie high-level project goals into the real nuts and bolts of code.
Episode 14: Know Your Integrations (w/ Greg Dunlap) Off-site link
Corey and Deane discuss the four major parts of a content model. Then, Greg Dunlap, Director of Strategy at Lullabot, joins us to define a web integration, discuss the finer details of development risks and runtime risks — as well as real-time vs scheduled data — and praise the efficiency of using Google Docs as a workflow tool. Corey and Greg give Deane a music lesson, too.
Episode 13: Develop the Graphic and Interface Design (w/Sam Otis) Off-site link
Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He’s kidding, mostly.) Then, Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, joins us to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.
Flexibility First: Designing for Mobile and Beyond
There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.
Beyond Blend.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.
The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.
Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.
Eating Elephant
A blog about content strategy, information architecture, and understanding user needs.